As we mentioned above, a strategy is an achievable and focused set of steps used to help you reach a specific goal. Marketing or not, there are three parts of any strategy: 1) a diagnosis of your challenge, 2) a guiding policy for dealing with the challenge, and 3) a set of targeted actions that are necessary to accomplish the policy.
Depending on the scale of your business, your marketing strategy may include several moving parts, each with different goals. With that said, working on your strategy can become daunting at time. So, if you're ever feeling overwhelmed about your marketing strategy, refer to these three steps to keep you focused on achieving your objectives.
Marketing tactics, or tactics of any kind, are the specific actions you choose to take throughout your strategy to help you reach your end goal. In other words, a strategy is your destination — it's the achievable, focused plan for getting you to your target. Tactics are concrete and definable steps within your strategy that ensure you reach your objective.
To provide a better understanding of what they may entail, check out the following list of basic marketing strategies commonly utilized by teams across a range of industries.
Basic Marketing Strategies
Publish a blog.
Advertise on a specific social media platforms (e.g. Facebook Ads, Instagram Ads).
Offer free educational resources
Search engine optimize your digital content.
Create a giveaway and/ or contest.
Test different campaign types to determine what works best for your audience.
Organize a webinar.
Product a podcast.
Create an email campaign.
Now that you understand what a marketing strategy is, let's look at how one differs from a digital marketing strategy.